Balloons are a ubiquitous festival image. The iconic image of the balloon creates instant recognition that one is part of a celebration. Artist Matt King has conceived The Balloon Room Room, a participatory art piece for annhomanART , a feature of DIG IN's CultureWorks at The BIG Festival.

In the last few years, recent OCAD-grad King has toured the world as part of the Toronto indie band dd/mm/yyyy. Often playing as part of a festival lineup, King is rarely able to resist setting up his own tongue-in-cheek booth "selling" dollar store items. Art as commerce as a kick at commerce, and our need for it. His sensibility is a perfect fit for this event.

The Balloon Room Room will feature a suspended lightweight mannequin of a child clutching a bouquet of 100 helium balloons. During the festival, King will inflate balloons marked $1, selling them to festival-goers as he and they participate in the revitalization / gentrification / commercialization (take your pick) of the neighbourhood.

annhomanART

	Matt King’s Balloon Room Room Saturday 20 June 2009 1pm to 6pm part of DIG IN’s CultureWorks at The BIG on Bloor Festival

	Balloons are a ubiquitous festival image. The iconic image of the balloon creates instant recognition that one is part of a celebration. Artist Matt King has conceived The Balloon Room Room, a participatory art piece for annhomanART , a feature of DIG IN's CultureWorks at The BIG Festival. In the last few years, recent OCAD-grad King has toured the world as part of the Toronto indie band dd/mm/yyyy. Often playing as part of a festival lineup, King is rarely able to resist setting up his own tongue-in-cheek booth "selling" dollar store items. Art as commerce as a kick at commerce, and our need for it. His sensibility is a perfect fit for this event. The Balloon Room Room will feature a suspended lightweight mannequin of a child clutching a bouquet of 100 helium balloons. During the festival, King will inflate balloons marked $1, selling them to festival-goers as he and they participate in the revitalization / gentrification / commercialization (take your pick) of the neighbourhood.